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  • Writer's pictureSHE.E.O


Updated: May 7

In a world where opportunities arise at lightning speed, the ability to harness momentum is crucial. The term "Let's go SHEEO" encapsulates this perfectly—acting swiftly, decisively, and fearlessly. However, despite our desires for success and fulfillment, many of us find ourselves hesitating when opportunities knock on our doors. We say we want something, but when it arrives, we reject it or hesitate to seize it. This blog post dives deep into the concept of  Let's go SHEEO, and explores the reasons behind our hesitation, and provides insights on how to embrace momentum and turn opportunities into realities.

Let's go SHEEO: is more than just a catchy phrase; it's a mindset—a way of approaching life with determination, alignment, and action. 

"She" is you, and SHEEO is like the CEO, but better; as the CEO of our own life, the saying hire, fire, and promote accordingly is so true when it comes to being decisive about quickly making decisions and taking action. Speed and decisiveness allow you to move further faster. In essence, Let's go SHEEO is about embracing your energy with assertive action to propel you forward.

The Let's go SHEEO mindset prioritizes progress over perfection and action over analysis paralysis. It's about trusting your instincts, making quick decisions, and adapting to change swiftly. In today's fast-paced world, those who embody Let's go SHEEO are the ones who thrive—not by waiting for the perfect moment, but by creating it.

The Pause-Play Paradox:

Despite our aspirations for success, many of us fall into the trap of the Pause-Play Paradox. We say we want to achieve our goals, but when opportunities arise, we hesitate, procrastinate, or even reject them outright. This paradox stems from various factors, including fear of failure, imposter syndrome, perfectionism, and a lack of self-confidence.

Fear of Failure: One of the most common reasons for hitting pause on opportunities is the fear of failure. We worry about making mistakes, facing rejection, or falling short of expectations. As a result, we prefer the safety of our comfort zones, even if it means missing out on potentially life-changing opportunities.

Imposter Syndrome: Imposter syndrome, characterized by feelings of self-doubt and inadequacy despite evidence of success, can also hinder our ability to embrace opportunities. We may convince ourselves that we're not worthy or capable enough to seize the moment, leading us to shy away from challenges or advancements in our careers and personal lives.

Perfectionism: Perfectionism is another roadblock. We set unrealistically high standards for ourselves and fear that anything less than perfection will result in failure or judgment from others. This relentless pursuit of flawlessness can paralyze us, preventing us from taking action or accepting opportunities that don't meet our exacting criteria.

Lack of Self-Confidence: At the core of the Pause-Play Paradox lies a lack of self-confidence. We doubt our abilities, question our worthiness, and underestimate our potential to succeed. This lack of belief in ourselves holds us back, causing us to second-guess our decisions and pass up on opportunities that could lead to personal or professional growth.

Embracing Momentum:

Overcoming the Pause-Play Paradox requires a shift in mindset—a conscious decision to embrace momentum and adopt the principles of being a SHEEO. Here are some strategies to help you break free from hesitation and seize opportunities with confidence:

  1. Trust Your Intuition: Learn to trust your instincts and gut feelings when making decisions. Often, our intuition provides valuable insights that can guide us towards the right path. Cultivate self-awareness and listen to your inner voice—it may be nudging you towards an opportunity waiting to be seized.

  2. Embrace Imperfection: Understand that perfection is an illusion and that failure is an integral part of the learning process. Embrace imperfection as a natural part of the journey towards success. Instead of striving for flawless outcomes, focus on progress, growth, and continuous improvement.

  3. Challenge Your Limiting Beliefs: Identify and challenge the limiting beliefs that hold you back from taking action. Replace negative self-talk with affirmations of self-worth and capability. Recognize that you are deserving of success and capable of achieving your goals, no matter the obstacles that may arise.

  4. Take Calculated Risks: Embrace a willingness to take calculated risks and step outside your comfort zone. Assess the potential risks and rewards of an opportunity, but don't let fear of failure paralyze you. Remember that growth and progress often require venturing into the unknown.

  5. Cultivate Resilience: Develop resilience to bounce back from setbacks and failures. View challenges as opportunities for growth and learning rather than insurmountable obstacles. Cultivate a growth mindset that sees setbacks as temporary setbacks on the path to success.

Let's go SHEEO, the ability to seize opportunities with confidence and agility is essential for personal and professional success. By overcoming the Pause-Play Paradox and embracing momentum, we can unlock our full potential and achieve our goals with conviction. Trust your intuition, embrace imperfection, challenge limiting beliefs, take calculated risks, and cultivate resilience. Remember, the perfect moment is not something to wait for—it's something to create. So, are you hitting pause or play on your opportunities? The choice is yours.

Let's go SHEEO!

SHE.E.O is a multimedia platform spotlighting and supporting women in business through the SHEEO newsletter, SHEEO podcast, SHEEO business building courses, and the SHE.E.O membership community accessible at

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