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"Overcoming Self-Doubt: Building Confidence as a Female Entrepreneur"

Updated: Mar 20

Starting a business can be a daunting endeavor, and it can be especially challenging for women who often grapple with self-doubt and confidence.

While the journey of entrepreneurship is riddled with uncertainties and obstacles and much of the time you have to walk in faith thru the thick of it, it is essential to crush self-doubt where it stands and build unwavering confidence to succeed in life and in business. In this blog post, we will explore the unique challenges and discuss strategies to overcome these self sabotaging hurdles on your journey.

Women who aspire to pursue their dreams often have a great deal of things on their plates everyday. They frequently encounter more obstacles and small fires each day that can stifle their energy and lead to moments of uncertainty and self-doubt, which ultimately undermines their self-confidence and slows their momentum. These things that can stop you in your tracks when pursuing something bigger than us.

For one, we have the dreaded Imposter Syndrome

Imposter syndrome is a pervasive issue among women. It's the feeling of being a fraud, even in the face of accomplishments and expertise. This self-doubt can paralyze progress, making it difficult to make critical decisions, take risks, and embrace leadership roles.

Lack of Role Models

There is a lack of female role models in the entrepreneurship world. but, there is also a perception problem for those who take an example of what is possible and diminish it by turning it into a "must be nice", "they just got lucky" and so on and so on. This leads us to believe that it takes a "special someone" and then contributes to self-doubt.

So when you see someone out there killing it, let it be an example that you can do it too! If she can do it, so can I.

Balancing Multiple Roles

Many female entrepreneurs are also mothers, daughters, and wifes, which adds to the challenge of balancing multiple roles. Juggling family responsibilities alongside the demands of a business can intensify self-doubt, making it harder to find time for self-care and personal development.

Strategies to Build Confidence as a Female Entrepreneur

Embrace Self-Awareness

Self-awareness is the foundation of building confidence. Take the time to understand your strengths, weaknesses, and values. Reflect on your past achievements and acknowledge your capabilities. Self-awareness helps you recognize and challenge self-doubt when it arises.

Set Realistic Goals

Set clear and achievable goals for your business. Break them down into smaller, manageable tasks. Celebrate your progress and accomplishments along the way. This gradual approach boosts your confidence as you see your efforts translating into results.

Seek Mentorship

Mentorship is invaluable for female entrepreneurs. Seek out experienced mentors who can provide guidance, share their experiences, and offer support. Mentorship can help you navigate challenges, make informed decisions, and boost your confidence in your abilities.

Surround Yourself with a Supportive Network

Build a network of like-minded individuals who can provide emotional support and encouragement. Join women entrepreneur groups, attend networking events, and connect with peers who share similar experiences. Being part of a supportive community can help you combat self-doubt.

Challenge Negative Self-Talk

Pay attention to your inner dialogue and challenge negative self-talk. When self-doubt creeps in, ask yourself if your thoughts are based on facts or irrational fears. Replace negative thoughts with affirmations that emphasize your skills and potential.

Learn from Failure

Failure is an inevitable part of entrepreneurship. Instead of seeing it as a setback, view it as a learning opportunity. Analyze what went wrong, make adjustments, and use failure as a stepping stone toward future success. Each setback can strengthen your confidence.

Develop a Growth Mindset

Cultivate a growth mindset, which is the belief that your abilities and intelligence can be developed with effort and learning. Embrace challenges as opportunities to grow and improve. A growth mindset can help you overcome self-doubt by viewing setbacks as temporary setbacks.

Take Care of Your Well-Being

Self-care is crucial for maintaining confidence. Ensure you get enough rest, exercise regularly, and nourish your body with a healthy diet. A well-rested and healthy mind is better equipped to deal with self-doubt.

Continuous Learning

Invest in your education and skill development. The more knowledge and expertise you acquire, the more confident you'll become in your abilities. Attend workshops, webinars, and courses relevant to your industry.

Celebrate Your Achievements

Don't forget to celebrate your successes, no matter how small. Recognize and reward your hard work. Celebrating achievements boosts your self-esteem and reinforces your belief in your capabilities.


Find examples of what is possible!

Examples of what is possible are an awesome way to stay the course and get motivated on your entrepreneurial journey. Let's look at a few remarkable female entrepreneurs who overcame self-doubt and achieved great success:

Image Credit: Fundable

Sara Blakely - Spanx

Sara Blakely faced rejection from multiple investors when she first started her shapewear company, Spanx. Undeterred, she persisted and turned her innovative idea into a billion-dollar business. Her story illustrates the power of resilience and self-belief.

Image Credit: Hollywood Reporter

Oprah Winfrey - OWN Network

Oprah Winfrey, one of the most influential women in media, overcame a difficult childhood and countless setbacks to build a media empire. Her journey is a testament to the importance of self-awareness, self-acceptance, and determination.

Image Credit: Born2Invwst

Arianna Huffington - Huffington Post

Arianna Huffington faced numerous challenges while building her media company, including financial struggles and criticism. She persevered and ultimately created the Huffington Post, a global media powerhouse.

Image Credit: AP Photo/Matt Dunham

JK Rowling - Harry Potter

JK Rowling faced rejection from multiple publishers before her Harry Potter series became a global phenomenon. Her story illustrates the power of self-belief and the ability to turn adversity into success.


Self-doubt is just a common hurdle on the path of entrepreneurship, but it doesn't have to define your journey. Female entrepreneurs face unique challenges, from imposter syndrome to critical self talk that doesn't serve them, but with the right strategies, mindset, and group of women headed in the same directions as you, you can overcome these challenges and build unwavering confidence, which can lead to a life well lived.

Embrace self-awareness, set realistic goals at first to get you on your way to your bigger, more long term goals, seek mentorship, and surround yourself with a supportive network. Challenge negative self-talk, learn from failure, and develop a growth mindset. Take care of your well-being, invest in continuous learning, and celebrate your achievements. The examples of successful women in business like Sara Blakely, Oprah Winfrey, Arianna Huffington, and JK Rowling remind us that confidence and determination can lead to incredible success.

As a female entrepreneur, you have the power to overcome self-doubt and create a thriving business that reflects your unique strengths and talents. Believe in yourself, and the world will follow suit, recognizing your value and contributions in the business world.

So, take that leap of faith, and let your entrepreneurial spirit soar. Your journey is just beginning, and your potential is Self-Doubt: Building Confidence as a Female Entrepreneur"

“SHE.E.O is a multimedia platform spotlighting and supporting women in business through the SHEEO newsletter, SHEEO podcast, SHEEO business building courses, and the SHE.E.O membership community accessible at

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