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  • Writer's pictureSHE.E.O


Updated: Mar 20


Are you a mom with a business idea that you think could be a pretty big deal, but you struggle with the realities of having to juggle a household, kids, and bills, and find yourself thinking - “maybe in my next lifetime” well - think again! DeAnne began where you are today, but where she has been, most entrepreneurs can only dream of being… yup, in the Billionaires club! Here at SHE.E.O, we know true success and happiness isn’t about the money, but we love celebrating women who make it to the two comma club and beyond, and in DeAnne’s case, that's beyond with a capital B! Rachel Medina, host of the Rachel Unpacked podcast invited LuLaRoe Founder, DeAnne Stidtham, to share her unique story with SHE E O’s on their mompreneur journey, and the mindset she had in order to build a brand that not only offers fun, comfort driven fashions, but a business model that impacts lives!


  1. Be passionate about what you are doing, otherwise you will not show up day in and day out like your business will require you to

  2. Don’t worry too much about choosing a name, focus on one that means something to you

  3. Make time for your dreams so that you can create the financial freedom to be there for your kids and your family in ways that having a job simply cannot afford

Listen to the full episode while on the go on any major podcast platform, including spotify, apple, iHeart Radio, Pandora, Audible, and alexa or click here to view additional options. To watch the full on-camera interview as well as tap into the tools, resources, courses, community and content available on the SHE.E.O platform, click here to become a member “Our Mission is to create freedom, serve others, and strengthen families through fashion. It’s a community where lives are being improved through love, purpose, confidence, trust & growth.” To learn more about DeAnne and LuLaRoe, visit



Get the business building bestie education, tools, and resources you need to get further faster! Plus, you’ll be part of a community of like-minded women supporting you on your SHE.E.O entrepreneurial journey!

Join the r SHE.E.O monthly membership and you will get:

  • Exclusive access to all educational content

  • Chat & collab with other members

  • DM Rachel, Daneen, and other experts

  • Access to Live Q&A’s + replays

  • Explore 12+ trending businesses

  • Access how to guides & video tutorials

  • 24/7 Access from web & mobile app

  • Enjoy bonus content exclusively for members only

SHE.E.O is a Vibe! She's a mindset! She's a boss! She's a go-getter! She's a leader! She's an ordinary woman who believes she can do extraordinary things! She surrounds herself with other SHE.E.O's! She invests in herself and her personal growth! She isn't afraid to share her ideas! She isn't where she wants to be, but she's on her way to being so much further ahead than she once was! She's a work in progress - and She OWNS IT!



Unpack Your Inner SHE,E00,000 and build a home-based business YOU LOVE! Rachel Medina is an Entrepreneur, Public Speaker, Christian, Mom and ordinary woman helping ladies like you unpack their extraordinary purpose! Whether you’ve already launched your business, or are still at the dream building stage, Rachel provides guidance, encouragement & shares the steps that will help get you further - faster!


“SHE.E.O is a multimedia platform spotlighting and supporting women in business through the SHEEO newsletter, SHEEO podcast, SHEEO business building courses, and the SHE.E.O membership community accessible at

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